Theory of Motivation in Marketing - 1954 Words

Introduction Any fundamental knowledge about marketing should consider the fact that this process involves various psychological underpinnings, including motivation. The theory of motivation in marketing does not only pertain to a single theoretical construct, but to a number of premises that explain how marketers may respond to the motivational needs of consumers. Consumers purchase products and patronise services depending on how those products respond to their basic biological needs or to psychological needs for esteem, status, social recognition, belonging, and/or self-actualisation (Drummond, et al. 2008). A consumer’s actual motivation causes him or her to move or respond to the message of a promotion or advertisement and the type of response often determines the effectiveness (or lack thereof) of marketing strategies. By identifying consumer motivations, marketers help satisfy their needs, thereby facilitating the relationship between these consumers and business organ izations. In any case, knowledge about the general motivation theory, and its different sub-theories, allow marketers to develop marketing mix, strategies, and solutions to respond to the needs of various consumer demographics, aspirations, and goals. These insights are further elaborated in the succeeding sections of this paper. Theoretical Context Before examining some recent examples of marketing strategies, campaigns, and approaches that align with the theory of motivation, it is essential toShow MoreRelatedIntroduction To Motivation Theory And Its Influence On Marketing Essay1331 Words   |  6 PagesBrief introduction to motivation theory and its influence on marketing INTRODUCTION Marketing occupies a very important part in the development of the company. â€Å"Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create an exchange and satisfy individual and organizational objectives.†( American Marketing Association 2004) But how marketers know why consumers do what they do and what product they need? Having aRead MoreEvaluating Moral Issues Of Motivation Theories : Lessons From Marketing And Advertising Practices859 Words   |  4 PagesEvaluating Moral Issues in Motivation Theories: Lessons from Marketing and Advertising Practices is a review of motivation theories and practices. The academic journal is designed to assist the reader and companies with comprehensive practices used to benefit the organization. The administered research is considering â€Å"the moral meaning of classic motivational theories and practices and their implications for both theoreticians a nd practitioners† (Shultz, T., 2013 J, 26(1), p. 1). 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Relating involvement with motivation Involvement and motivations go hand in hand when it comesRead MoreThe Different Theories of Motivation929 Words   |  4 PagesWithout motivation, a person might never get out of bed because for the average person, motivation is behind every single action. For psychologists, motivation means much more than that, too, as it is important to understand human motivation to understand human behavior. Motivation can be studied from a variety of psychological schools of thought including behaviorism, cognition, psychoanalysis, humanism, and cognitive-behavioral theory. There are many theories of motivation that can help psychologistsRead MoreLaw of Case Studies1514 Words   |  7 PagesStudies An Unmotivated Building Inspector Case Study By: Zulfatah Arif 1) Review the motivation theories discussed in this chapter. How would each one describe and explain the problems with Simon Lucas’s motivation? The theories that would be relevant to the problems with Simon Lucas’ motivation would be the McClelland’s Need Theory and Herzberg’s Two-Factor Theory. For McClelland’s Need Theory, it is divided into three segments which is the need for achievement, the need for power, andRead MoreAn Analysis of Coca-Colas Blog: Cognitive Behavior and Motivation Theories856 Words   |  3 Pagesanalysis of Coca-Colas blog will focus on cognitive behavior and on motivation theories in analyzing the effectiveness of this particular communications tool. One aspect of cognitive behavior that Coca-Cola has long emphasized in its marketing is classical conditioning. Coca-Cola marketing presents the beverage as being thirst-quenching. The image of the person drinking a Coke to be refreshed is used with repetition in marketing campaigns and the result is to create a link in the mind of the customerRead MoreBusiness Environment Past Papers1115 Words   |  5 PagesLearning Outc ome 5 The learner will: Understand the marketing process including marketing strategy, marketing planning and market research. Assessment Criteria The learner can: 5.1 Explain the importance of the marketing process and define key marketing terms, including market segmentation, Product Life Cycle, marketing mix, niche market, mass market, Unique Selling Point. Indicative Content 5.1.1 Define and explain the importance of the marketing process. 5.1.2 Explain how a market for a productRead MoreThe Marketing Objectives And The Consumer Centric1643 Words   |  7 Pagesinstitute of marketing (CIM)ï ¼Å'â€Å"Marketing is the process of identifying, anticipating and satisfying customer needs profitably.† Marketing is a term gradually into people’s version; it also become to the company’s primary sector with the improvement of the economic development and the increased in household’s disposal income. Some firms realized that only pay attention to the internal capability to product quality and philosophy rather than focus on customer satisfaction and marketing tools are not

Funny in Farsi Free Essays

Funny in Farsi A Memior of Growing Up Iranian in America by Firoozeh Dumas is all about her life growing up in California after her dad is moved there but is company form Iran. Being born in Iran she had not learned much English so when she moved to the United State she slowly learned and was the translator for her mother a lot of the time. In her younger years she moved around about every two years and eventually she settled in America after her dad retired from the oil refinery in Iran. We will write a custom essay sample on Funny in Farsi or any similar topic only for you Order Now Since she was light skinned and had dark hair she could pass for an America as long as she did ot speak because of her accent, this abled her in many ways. After living in America for some time Firoozeh realizes that no one can really say her name the right way because the English language does not use the same sounds that are in the Persian language. Also by taking an America name she would no longer have to spend endless amounts of time trying to explain to people how to say her name. Since she looked like a young American girl with an American name she could pass for someone that had been born and raised there, that is until she had to open her mouth to say something. After people started to think that she was an American they started to say things that she had never known that they had been saying before, about immigrants from her country. Whilst she has changed her name some Americans that had been traveling in Iran had been taken captive and held for a period of time and while the news was going over the story people started to talk about the issue. By having the American name she heard things that the people really thought about the issues with Iran instead of the polite things they would say to stay off of the subject. Kazem, her father, got fired from his Job for being Iranian during this time and found it very difficult to find another Job. Eventually he stopped putting that he was Persian or Iranian all together and became Turkish, Just so that he could find a Job during Just a difficult time. After all of the problems with Iran went away she went to college at the University of California at Berkeley where she met her husband a Frenchman named Francois. Since Francois was not from the Middle East he was not part of all the craziness with Iran, but he could easily pass for an American because of his white skin. Also if he ad never said anything to anyone no one would ever know about his accent, but then again no big event happened in France that would turn the American people against them. Even though Firoozeh saw the darker side of the citizens in the United States, she did not seem to think that the country was anything less than a blessing, and stayed in the United States as an adult. American attitudes and biases toward immigrants different from country to country and from person to person, some think one way and others think the other way. Normally the things that factor into how a person see’s another person are how hat person was raised, what beliefs they have, and how strongly they feel about the subject. The biggest factor is the way they were raised because if you are in a household where the parents or grandparents talk about a certain race of people in a bad way, it’s the same as monkey see monkey do. If a child over hears there father talking about those stupid Persians, then that child is likely to go and repeat it to a friend, teacher, nanny, or another Persian themselves. Mainly the behavior towards immigrants has been learned whilst the child was growing up or even as an adult eople tend to believe things that they hear, and repeat them to other people which then lead to more people thinking the exact same way as the people that has said these things in the first place. Stereotypes about people happen on a day to day bias, someone sees some that has been wearing the same Jacket all winter and of they think that they are poor and probably cannot afford a new coat. When in all truth that person could Just be wearing their favorite coat or this one may be the warmest of all the coats they own, a person can never tell anything about a person by Just briefly seeing them in the same hings or at the same places. People think that is someone from one country will do something harsh, rash, dangerous, or illegal that all people from that country are going to do it, and that has never been the case. If someone from a small town goes and robs a bank does that mean that everyone in that town is now going to go and rob another bank somewhere else, no it does not. By grouping people together as being all the same that is Just putting them into one group for one reason are they going to be separate into which are more likely to do this and which are more likely to o that, the answer is no. Firoozeh Dumas was born in Iran and then around seven moved to the United States, but she never thought any less of the people her the whole time she stayed and now even as an adult she live in California. Even after all the hardships she faced form moving here not knowing English and having to translate for her mother, going back to Iran and then coming back again. She saw all of the bias and the problems that people have with other countries and immigrants, she grew up in a world where not everyone is accepted for whole they truly are. How to cite Funny in Farsi, Papers

Kings of Leon - Aha Shake Heartbreak free essay sample

When the Kings of Leon emerged into the rock/ indie scene, eyebrows were raised so high they nearly reached the top of one’s head. What an entrance they made, with â€Å"Youth Young Manhood,† following the ice-breaking single â€Å"Red Morning Light.† What made them stand out from their fellow musicians, however, were the beards and the hair. Having cut their hair and shaved their beards, the Kings are back with an altogether more powerful album than its forever-praised predecessor. The Tennessee family foursome raised as sons of a preacher man deliver an outstanding second album with brand-new raving guitar riffs. Caleb Followill’s voice sounds like silky cream on sandpaper as he belts out â€Å"Day Old Blues† (he actually yodels, too). Cousin Matthew Followill’s lead guitar is impressive when mixed with Jared’s fast-moving bass playing which is especially highlighted in â€Å"Razz.† It is clear that drummer Nathan Followill has definitely learned some new tricks as his techniques differ with the mood of the music. We will write a custom essay sample on Kings of Leon Aha Shake Heartbreak or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The album definitely has depth. Comparing the Kings of Leon to the Strokes is not an incomprehensible association; listen to the beginning of â€Å"Soft† with its upbeat rhythm and Strokes-like guitar style. The song highlights the progress the Kings have made not only in their musicality but also in their writing. Overall, this is an impressive second album which drips with confidence. The Kings of Leon are still experimenting with different styles and as far as I can tell, they are doing a fantastic job.